This module is intended for employees who will work at marketing departments of the
companies and who need to improve their Professional English.
Persons employed in marketing business have to be guest oriented, as customers are
part of the product their company is selling. How you decide your products, their brands and
packages, your marketing strategy and marketing management can make the difference
between satisfied guests and dissatisfied guests. This module calls upon everyone in the
company to “think customers” and do all that they can to help create and deliver superior
guest value and satisfaction.
The basic objective is to help marketing department staff improve their foreign
language skills in order to communicate with employees and customers who speak English
as well as to enable the staff to read all the documents (marketing books, magazines about
their jobs, etc.) which are written in English.
This module is composed of typical explanations, pictures and, of course, some
practical tips which must be known to be able to read, understand, write and speak English in
your daily lives.
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